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As I sit on the Acela to Boston between jobs, drinking a Bass, wirelessly surfing the net on my bluetooth enabled MacBook pro via my blackberry, (I love technology) here’s two Streaming Media East session videos that can’t be missed. The first, Effective Advertising Models for Short-Form Video Marketing features my former CBS College Sports colleague [...] Because of the speed of technological change in online video it is crucial that content producers maintain control over user experience. Video player development should be modular so that content providers can stay nimble and swap out components as better solutions evolve. As the online video market creeps toward maturity there are several divergent strategies which [...] Sad but true. Tonight is the season finale for Lost, and what a season it has been. But that’s not important right now. What is important is what ABC is doing to make their online viewing experience as good as – maybe even better than – TV. Last week, ABC announced their new video player [...] Slow posting here lately because there’s a lot going on behind the scenes. I have a new gig, we have a new content partner, and we’re looking for new writers. First off, the new gig: I’m leaving CBS College Sports and joining Mogulus. Starting Monday I will be heading up producer support. Second, you may have noticed [...] The poor 24 year old media planner gets a bad rap. They’ve got a difficult job and work under tremendous pressure and impossible deadlines. That said, they are often ill equipped to handle the research and comprehend the different technologies that are popping up (and going away) in our rapidly evolving media landscape. So what [...] |
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