Alas, Bill Gates flexes his muscles and wins the battle to throw millions of dollars at Facebook.
The AP is reporting that Microsoft will acquire a measly 1.6% of the booming social network for less than a quarter-billion dollars, a significantly smaller slice of the pie (and smaller bill) than the rumored $1.5 Billion for 10% that was tossed around yesterday.
“The opportunity to further collaborate as advertising partners is a big reason we have decided to take an equity stake, and is a strong statement of our confidence in the long-term economics of this partnership,” said Kevin Johnson, president of Microsoft’s Platforms & Services division.
According the the press release, “Under the expanded strategic alliance, Microsoft will be the exclusive third-party advertising platform partner for Facebook, and will begin to sell advertising for Facebook internationally in addition to the United States.”
On Aug. 22, 2006, the companies announced a U.S.-only strategic alliance that named Microsoft the exclusive provider of standard banner advertising on Facebook using Microsoft’s digital advertising solutions and the Microsoft(R) adCenter platform. That deal was later extended through 2011. However, Facebook’s most appealing feature is its open architecture, enabling anyone to develop widgets and other mini-apps to run on the site, including those which serve advertising. Could this be the dirty little secret limiting the size and scope of this deal? I’m all ears.
Industry watchers can now eagerly await the Nov. 6th meeting where Facebook will announce their new advertising products. Where that leaves ad-widget provider VideoEgg in the mix is anyone’s guess.