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The Tour de France wrapped up this past weekend, and while it may not be a premiere sporting event in the eyes of most Americans, it still has a major worldwide following. Despite being marred by doping scandals this year the tour has a large and affluent fan base, spread across the globe and frustrated by [...] ClickZ is reporting the launch of the NYTimes.com Video Lounge, featuring five long-form ads from exclusive sponsor FedEx. The NYTimes.com is running five clips from the Fed Ex Stories page, a series of videos showcasing what people do at Fed Ex. I’m curious to see how much engagement these video units get, buried on the [...] DoubleClick today announced they have created a new online video ad format. It features “high-impact teaser ads with short flashes of video” and will be used initially to promote the upcoming The Bourne Ultimatum. I’m not sure if the time and effort going into creating new types of ads [...] Relatively slow day. Some earnings news (IACI, CBS) but otherwise odds and ends: Comedian Harry Schearer and former CBS Radio Exec Rob Barnett have launched My Damn Channel which is more or less a Funny or Die Clone with a flashier UI. |
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