By Ben Homer, June 29th, 2007
Via Valleywag, trying to steal an iPhone on live TV is a bad idea:
fox news
Everybody loves MSNBC’s Mika for squashing the Paris story:
On the heels of yesterday’s viral ads post, is this advertising?
(Perhaps 20th Century Fox promoting the upcoming Simpsons movie.)
By Corey Kronengold, June 29th, 2007
After much discussion about opt-in advertising and the value exchange between content owners and consumers at yesterday’s OMMA Video Conference, I decided to post this piece, written back in April but never published.
During the Passover holiday, conversation at dinner inevitably turned to everyone’s jobs. While the online video market is difficult to explain to an [...]
By Ben Homer, June 28th, 2007
Just wrapped up a panel on getting ads to go viral, some highlights of successful campaigns:
Human Skateboard video – Initially shot as a TV spot, Sneaux Shoes decided to put it online. Crayon designed a strategy for distributing it across multiple video portals to their target demo, built on blog publicity and a UGC contest [...]
By Ben Homer, June 28th, 2007
Attendance last night at the UGTV conference in New York showed traditional media is taking user-generated content seriously.
Representatives from Disney/ABC, NBC, CBS, MTV, and the BBC joined new media companies including Heavy Joost and blip.tv in a discussion over the disrupted industry that is television and where new media is taking us. Questions abound as [...]
By Ben Homer, June 28th, 2007
Dynamic Logic/Millward Brown just presented some interesting results of research they recently completed:
As the graphic above shows – all video ads are not created equal. But if done correctly, online video can be monetized very successfully.
According to Dynamic logic, the most effective online ads require the following:
Creative intrinsically related to the brand – e.g. integrated [...]
