Video Content & Text Ads: The New Peanut Butter and Chocolate?

By Corey Kronengold, May 23rd, 2007

This week Google announced a test program to embed AdSense ad units into their Google Video player, rounding out their click-to-play video ad and video sponsorship offerings.

Contextually targeted text ads with video content seems to be the newest fad in video, replacing some of the short lived buzz about Flash layovers from the likes [...]

May 23rd, 2007 | Category: News, Real Ads, Streaming, Video Portals, WebTV, advertising | One comment

Maybe “Advertainment” Isn’t the Future

By Corey Kronengold, May 23rd, 2007

And I couldn’t be happier. The boundaries between editorial church and advertising state have essentially been honored when it comes to news, and most people have been blissfully ignorant when it comes to product placement, integration and other marketing driven content.

Advertainment, aka branded entertainment, has been touted as a very big opportunity for online [...]

May 23rd, 2007 | Category: Real Ads, Streaming, Viral, WebTV, advertising, rants, video syndication | Leave a comment

Schmidt Comments Raise Privacy Concerns…Again

By Ben Homer, May 23rd, 2007

Speaking to reporters in London, CEO Eric Schmidt discussed Google’s lofty search ambitions – prompting Drudge and many in the Blogosphere to cry Big Brother.

According to a Financial Times article this morning, Schmidt discussed the need to gather personal information in order to offer even more user-specific results.

“We cannot even answer the most basic [...]

May 23rd, 2007 | Category: News, advertising | Leave a comment

Amy Jo Kim’s Mechanics of Online Communities

By Ben Homer, May 21st, 2007

Online communities, web 2.0 and the two-way mass media conversation phenomenon have changed the way we communicate. This will become an even bigger deal as we get closer to cross-platform convergence and people start to have these conversations via their living room TVs.

The best framework I have come across for building a successful online community [...]

May 21st, 2007 | Category: User Generated, Video Portals, Viral, Web 2.0 | One comment

Thoughts on The PDF’s Challenge to Candidates

By Ben Homer, May 20th, 2007

All the excitement talent and capital flowing into online video related companies can make it tough to put things in perspective. Following a week of major news and industry events it is a good time to take stock of where we really are now, and where we’re headed.

At PDF2007, Andrew Rasiej and Micah Sifry issued [...]

May 20th, 2007 | Category: IPTV, Legal, News, Politics, Web 2.0 | Leave a comment
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