Shocking News Flash: Users Want Free Video

By Corey Kronengold, January 23rd, 2007

After reading this news item from ClickZ the first time, I was immediately struck by a sense of….nothing. Surely we all knew that users prefer free stuff over paying or sitting through ads, didn’t we?

“There is that sentiment that people would, in an ideal world, want to live without any business model supporting the content,” [...]

January 23rd, 2007 | Category: News, Video Research | Leave a comment

User Generated Spoofs

By Corey Kronengold, January 23rd, 2007

As predicted in iMediaconnection, brands that encourage user generated media run the risk of being mocked or spoofed or worse. There are some pitfalls when companies put their brand equity in the hands of the masses.

In this case, I think Dove got off relatively easy. Sure, they wouldn’t describe their core demo as “Hard Core [...]

January 23rd, 2007 | Category: Spoofs, User Generated, Viral | Leave a comment

Welcome to the Online Video Watch

By Corey Kronengold, January 15th, 2007

Thanks for dropping by. This blog is dedicated to all things video. Our bloggers are professionals from multiple areas of online video, from advertisers engaged in viral video to developers of video distribution platforms. Combined, they bring a unique, 360 degree perspective on the online video industry.

If you’d like to contribute to the Online Video [...]

January 15th, 2007 | Category: Uncategorized | Leave a comment